I am a Conscious Consumer
In Catalunya, the alarming figure of 1.35 kg of municipal waste per person per day is generated. More and more people fight this trend through their daily habits. With the #JøCøcø campaign, Rezero wants to amplify these individual positive experiences of conscious consumption, connect them with each other and highlight their value. Through various stories and practical experiences of conscious consumers – or cøcøs – the campaign invites you to put yourself in their shoes and be part of a transformation towards a zero-waste lifestyle.
Jø Cøcø aims to contribute to the normalization of the use of elements that do not produce waste from an empathetic perspective, that is, without forgetting the emotions and contradictions that may come with entering a new lifestyle.
The actions of the camaing “I am a Conscious Consumer”
The campaign consists of several actions. Firstly, the successful webseries #Rezero Objective shows five family units of different types that accepted the challenge of not producing waste in a month and the advantages and disadvantages they encountered. Likewise, the Rezero Objective Interactive accompanies you through the different rooms in a household showing micro-decisions that you can make in your day-to-day life to achieve a Zero Waste lifestyle. On the web you can also find a collection of practical tips to reduce waste in areas such as hygiene, gifts, shopping or cleaning and you can obtain the Rezero kit.
Interactive Rezero Objective