reWINE calls to recover 100,000 wine bottles and demonstrate the feasibility of their reuse

In the second #reWINE tasting, several agents involved in the project’s pilot test in the Vallès region – Falset Marçà Cooperative, Caprabo and the Consorci de Residus del Vallès Oriental- announced the need to promote reuse in a context of Climate Emergency.

Yesterday the second tasting of the reWINE project was held in Caprabo in Caldes de Montbui. The supermarket chain and the Consorci per la Gestió de Residus del Vallès Oriental announced their participation in the reWINE pilot test, a pioneering initiative which aims to demonstrate the technical, environmental, social and economic feasibility of a sustainable collection, cleaning and reuse system of glass bottles in Catalunya’s wine sector.

The event was launched by Jaume Mauri, 2nd Deputy Mayor and Councillor for Public Spaces and Mobility, Territorial Planning, Municipal Services and Interurban Neighborhoods of the Caldes de Montbui City Council, who stated that “we have to recover the good habits of the past when we reused packaging, favouring the innovation offered by the reWINE project”.

So far, reWINE has recovered over 65,000 bottles of wine, avoiding over 20 tons of glass waste. The goal is to reach 100,000 bottles by January 31st, 2020.

Marta Beltran, project manager of Rezero, one of the driving forces behind reWINE – together with the UAB Research Park, the Waste Agency of Catalonia, the UAB spin-off Inèdit, Falset Marçà Cooperative, Bodegas Torres and the Infinity washing plant – recalled the advantages of recovering and refilling glass bottles. According to Beltrán, “reuse has both environmental and economic benefits: it reduces the pollution generated by the production process of new bottles and the generation of waste, and it also reduces the cost of waste management and represents economic savings for wineries “

During the event, sustainable graphic designer Núria Vila, illustrated the phases and the various lives that a wine bottle can have when it’s reused.

From November to January 31st, consumers who buy Étim El Viatge wines – from the Falset Marçà Cooperative – and Viña Sol – from Bodegas Torres, will be able to return the bottles at three clean points managed by the Consortium for Waste Management of the Vallès Oriental region and participate in a raffle to win a winemaking experience. These bottles will be identified with a reWINE label.

Both Ignacio Valls, manager of the Consortium for Waste Management of Vallès Oriental, and Cristina Madrilley, Social and Environmental Manager of Caprabo, expressed their enthusiasm for this initiative and the need to support projects that increasingly lead us to an efficient resource use.

Lastly, Mercè Ferrer, commercial director of the Falset Marçà Cooperative invited attendees to taste the wine from their winery, which has promoted the project from the beginning. Their winery has already recovered more than 10,000 bottles.

The initiative runs until January 31st now also in four of Caprabo’s establishments:

• Caldes de Montbui -Avinguda de Pi i Margall, 183, 08140
• Granollers – Ctra. Comarcal, 251
• Granollers – Av. De San Julià, s / n
• Mollet del Vallés – Av. Dels Rabassaires, s / n
And the three collection centers in the municipalities of Granollers Sur, Mollet del Vallés and Caldes de Montbui.

In addition to Caprabo and the Vallès Oriental Waste Management Consortium, seven Catalan wineries – the Falset Marçà Cooperative, Bodegas Torres, Albet i Noya, La Vinyeta, Talcomraja, Vins Pravi and Mas Argany- are also part of the reWINE pilot test together with Ametller Origen and Veritas (in some of its Barcelona establishments), some thirty shops from all over the Catalan territory and 50 restaurants.

For further information:
Ona Tribó
Comunication PRUAB

Anna Peña
Comunication Rezero